The YouTube Sales Formula: How To Grow Your Revenue By 49% Faster
Why YouTube is a powerful platform for sales
– YouTube has a huge and engaged audience of over 1.3 billion users who watch almost 5 billion videos daily.
– YouTube has the best post-click engagement of any social media platform, with the lowest bounce rate and the highest time on site and pages per visit.
– YouTube allows you to showcase your products or services in action, demonstrate value, and build trust with your prospects.
– YouTube helps you rank higher on Google search results, as Google owns YouTube and favors video content.
How to define your objective and message
Set a clear and measurable goal for your YouTube sales campaign, such as:
– Increasing brand awareness
– Generating leads
– Driving conversions
– Retaining customers
You can also explain how to craft a compelling core message and tone for your videos that align with your objective and audience.
How to choose your video format and style
Select the best type of video for your objective and budget, such as:
– Explainer videos: These are videos that educate your audience about your product or service, how it works, and why they need it.
– Testimonial videos: These are videos that feature happy customers sharing their positive experiences with your product or service.
– Demo videos: These are videos that show your product or service in action, highlighting its features and benefits.
– Tutorial videos: These are videos that teach your audience how to use your product or service or solve a problem related to it.
– Webinar videos: These are videos that provide valuable information or training to your audience in exchange for their contact details.
You can also explain how to choose a video style that suits your brand personality and tone, such as:
– Professional: This is a video style that is polished, formal, and authoritative.
– Casual: This is a video style that is relaxed, informal, and friendly.
– Humorous: This is a video style that is funny, witty, and entertaining.
– Emotional: This is a video style that is moving, inspiring, and touching.
How to optimize your video for YouTube
Make your video more visible and appealing on YouTube, such as:
– Creating a catchy title that includes your main keyword and a benefit
– Writing a descriptive description that summarizes your video content and includes relevant keywords and links
– Choosing an eye-catching thumbnail that attracts attention and reflects your video content
– Adding relevant tags that help YouTube categorize your video and show it to the right audience
– Using annotations and cards to add interactive elements to your video, such as CTAs, links, polls, etc.
How to target your ideal audience on YouTube
Use YouTube’s targeting options to reach the most qualified prospects for your product or service, such as:
– Demographics: You can target your audience based on their age, gender, location, language, etc.
– Interests: You can target your audience based on their hobbies, passions, preferences, etc.
– Behaviors: You can target your audience based on their actions on YouTube or other websites, such as watching certain videos, searching for certain keywords, visiting certain pages, etc.
– Topics: You can target your audience based on the topics of the videos they watch or the channels they subscribe to.
– Placements: You can target your audience based on the specific videos or channels where you want your ads to appear.
How to set your budget and bidding strategy
Decide how much you want to spend on your YouTube sales campaign and how to optimize your bids for your objective, such as:
– Setting a daily budget that limits how much you spend per day on your campaign
– Choosing a cost-per-view (CPV) or cost-per-thousand impressions (CPM) model depending on whether you want to pay for views or impressions
– Choosing a bidding strategy that helps you achieve your goal, such as maximum CPV (you set the highest amount you’re willing to pay for a view), target CPM (you set a target cost per thousand impressions), target CPA (you set a target cost per acquisition), maximize conversions (YouTube automatically sets bids to get the most conversions within your budget).
How to create your video ad
Produce a high-quality and engaging video ad that captures attention, delivers your message, and drives action, such as:
– Using a professional camera, microphone, and lighting equipment or hiring a video production company
– Following a script that has a clear structure: hook, problem, solution, benefit, CTA
– Using branding elements, such as logos, colors, fonts, etc., to reinforce your identity
– Using captions and text overlays to make your video accessible and understandable without sound
– Using voiceovers, music, and sound effects to enhance your video and evoke emotions
– Using humor, storytelling, or emotion to connect with your audience and stand out from the crowd
– Testing different versions of your video ad to see what works best
How to measure and improve your results
Use YouTube’s analytics tools to track and evaluate the performance of your YouTube sales campaign and make data-driven decisions to improve it, such as:
– Using YouTube Analytics to see metrics such as impressions, views, view rate, watch time, retention rate, engagement rate, click-through rate, conversion rate, etc.
– Using YouTube Experiments to run split tests on your video ads and compare the results
– Using YouTube Optimization Score to get personalized recommendations on how to improve your campaign efficiency and reach your goals
– Using YouTube Attribution to measure the impact of your video ads on your customer journey and sales funnel